Direct Marketing Automation – Your Most Reliable Marketing Strategist
Marketing Automation is an evolving concept and that’s why it does not come as a surprise that only a few marketing companies are actually using it. There are, of course, many companies waiting eagerly to climb the bandwagon, so it is a probability that we will see a decent surge in the number of companies and marketers using the direct marketing automation concept in the coming year.
Modern marketers exposed to the evolving technologies and advanced tools in marketing believe that marketing automation would be at the core of marketing activities of businesses of all types and sizes, in the not-too-distant future and they could be spot-on in their assessment acheter des followers . Marketing automation can be used to bring together tactics, technology, strategies and software to automate and streamline tasks that are repetitive, saving marketing professionals time and effort. Direct automation software can also be used for accurately monitoring and measuring the effectiveness of marketing campaigns and initiatives.
In 1928, Stalin introduced his agricultural collectivization program, which forced farmers to give up their land, equipment, and livestock to the state. Stalin decided that the main priority of these farms would be to produce grain to sell abroad, and use the money to finance his industrialization plans. The distant second priority of these collective farms was to feed his own people (Babij, 2009). Resistance to the collective farms was met with brutal force. Stalin initiated a strategy of class warfare against those who refused to give up their land. Many of these farmers were taken from their homes and shipped off to Siberia where they would soon die. In 1932, Stalin raised the government-implemented quotas on production and reduced the amount of grain to be given to the people in an attempt to generate additional revenue. A decree was implemented that called for the immediate execution of anyone, including children found taking as little as a few stocks of wheat home from the farm. Tens of thousands were dying from starvation daily and many were forced into cannibalism. By the end of this practice, nearly 4 million Russians died from starvation. This event is now known in Russia as the Holodomor, which translated means “Murder by Starvation”. On November 28, 2006, a ceremony was dedicated to the victims of the Holodomor. In the ceremony, 24,000 red candles were lit, representing the number of people who lost their lives each day during this event. It is a somber reminder to all of us that when the wicked rule, the people mourn.
Let us now contrast the track record of a controlled market economy such as the Soviet Union, to the moral character of the free market system implemented by the United States. In 2011, the Charity Aid Foundation performed a study, which set out to determine which were the most generous countries in the world (Goldberg, 2011). The criteria measured in the study were volunteering, helping strangers, and donating money as a total and as a percentage of individual income. According to the research, Charity Aid Foundation concluded that the United States was the most generous country in the entire world, in all three categories of criteria measured. Richard Harrison, director of research at the UK based Charities Aid Foundation declared, “the world really needs America; it needs its generosity, its resource and spirit, and though times are really hard, this is the time we need to keep giving as much as we possibly can.” The leaders of charitable organizations around the world are declaring that the world does not need less free market economies in the world. In fact, they are saying that we need more countries like the United States, who are both prosperous and moral.
The free market system has been under attack since the days it was first proposed. Those who disapprove of the free market often claim that the idea of self-interest proposed in the free market will lead to the moral decay of a society. Those who believe this often go on to say that the government should be more powerful than the people, in order to prevent the moral decay from happening. In defense of the free market, we have proven this theory to be false in three ways. 1. Moral character can only exist among creatures that are given the freedom of choice. If man is not allowed to make personal decisions of his own free will and choice, he is living in a regressed state incapable of having moral character. 2. We have seen in the history of the world enough instances that prove that the more power that is held by the government, the more the people suffer. 3. Citizens living under Free Market Economies have proven to be the most charitable and generous in the world. The free market system is the greatest safeguard for the preservation of the right to choose, according to the dictates of our own conscience. The inherent responsibility associated with this right, is to live a life worth honoring. We have been given the opportunity to decide for ourselves which kind of legacy we will leave behind for others to remember.
It is commonsense that strategy and tactics are key elements of a successful marketing campaign. Strategies help create the main framework and provide marketers the big picture. Tactics involve the implementation part of the marketing plan. These two elements must work together in synchrony for direct automation to produce results.
Automation tools must be customized to make an impact on every business, depending on the size and nature of operations of an enterprise. It must also be suitably tweaked to meet individual marketing strategies. However, some elements of marketing automation are constant to all. These include generation of quality leads, conversion of leads to sales, increasing revenue, nurturing prospects for future use, and personalizing the experience of customers. In many ways, marketing automation focuses beyond direct sales.
Marketers believe that by using the right marketing software platform, they can nurture human relationships more effectively. Nurturing long term relationships is central to effective marketing.
Marketing Automation works through the process of automated tracking and monitoring of individual prospects on the company’s website. The marketing team can use the various automation tools to decipher prospect’s interests, needs and goals. It provides marketers the input needed to create personalized campaigns based on user behavior. Direct marketing automation tools can be used to create enticing offers that are sharply relevant to each individual prospect.
With the best automation software, you will be able to collect data about prospects which can help in grouping them based on their common interests, behavior and demographics. The segmentation of customers is a much desired marketing activity because not only does it save marketers time but also helps take the guesswork out of larger marketing campaigns. Management of campaigns can become easier and the campaigns can become more focused and effective.