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Goal Setting Success – The Oz Code

Let me share a story with you that you already know – or at least think you know. The “Wizard of Oz” is a wonderful story. Those of you that are parents or grandparents of children under 13, let me encourage you to sit with them at least once a year and watch the movie. Afterwards, talk about it and what it means. Let me give you my version: Dorothy and Toto are lost in the Land of Oz. They discover that the only way they can get back home to Kansas is to follow the Yellow Brick Road and find the Wizard.

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Along the way they come across, what in today’s terminology we would call, three “dysfunctional” people. (I have a real problem with that term because the word ‘dysfunctional’ implies that someone else ‘did it to us.’ In other words, we have no responsibility for where we are in our lives.) So, here are these three ‘dysfunctional’ folks. There is the scarecrow, who has no brain. There is the tin man, who has no heart Togel Singapore . And finally, we have the lion that has no courage. They are headed down the Yellow Brick Road with Dorothy and Toto so that they can find the Wizard, because the Wizard is the one that can ‘fix them’. They have to jump through a few hoops, kill the occasional witch, etc., before the Wizard finally agrees to ‘fix them’.

The Wizard says to the scarecrow, “It’s not that you don’t have a brain. It’s just that you don’t have a diploma to prove it.” So the Wizard gives the scarecrow a diploma and instantly the scarecrow is ‘fixed.’ The Wizard says to the tin man, “It’s not that you don’t have a heart. It’s just that you can’t hear it ticking away down there.” So he gives the tin man a clock that goes ‘tick, tick, tick’ and immediately he is ‘fixed’. Lastly, he looks at the lion and says, “It’s not that you don’t have any courage. It’s that you don’t have a medal to prove how brave you are. Here is your medal.” And just like that the lion is ‘fixed.’ Wasn’t that easy? You’ve got to love this story!

While western designers and manufacturers battle to corner the mobile web market, and while debate rages as to whether the mobile web even has any value to the western world, Japan is surging ahead with its mobile web applications and devices. Those in the know say that Japan is at least five years ahead of the western world when it comes to mobile technology and it seems that despite recent steps forward (3G iPhone) the gap is widening all the time.

Now Jajah, a VoIP service provider has joined eMobile to release a new kind of mobile telephony service that will only be available in Japan (for now at least). The service will run on a handheld device that operates on a cellular data network and Jason Kincaid, from Techcruch IT, believes that it represents what all phone networks will eventually become.

The thing that makes this a rather unusual prediction for telephone services is that the device on which it is used (Sharp EMoONE Ultra Mobile Device) lacks a radio for voice calls, even though it supports an HSDPA high-speed data network. The software developed by Jajah and eMobile gives the data-only device portable phone capabilities. Currently users are able to make outgoing calls, but have to pay a monthly subscription for a Direct Inward Dialling (DID) number in order to receive calls. And this is what Kincaid believes the future of telecommunications will become – VoIP over data.

But what works in Japan may not necessarily work for other countries around the world, no matter how much experts and innovators may want them to. According to a Techcrunch article by Serkan Toto, there are 90 million 3G in use in Japan and over 70% of the population subscribe to mobile web data plans. Meanwhile only 23.8% of the US population own 3G phones, which is still better than the 11.1% of the European population.

Serkan Toto believes that one of the reasons for the large discrepancy lies in the fact that Japanese companies never tried to recreate the wired internet experience on mobile phones, instead they worked to develop “unique mobile ecosystems” designed specifically to enhance the cell phone experience. In addition, email on mobile phones was enabled from the very start, so people learned to rely on their phones for their emailing needs and largely ignored email features on PCs. Despite some problems – insufficient CSS, lack of cookie support and restrictions by operators and the government – the mobile web in Japan is fast, sophisticated, stable and user-friendly.

So while people in Europe, Australasia and the Americas are getting excited about the fact that the new 3G iPhone allows for multiple tabs, the Japanese are using their phones as “e-wallets” to make over-the-counter payments, as commuter passes, in health control, and as digital TV and music players. Some can even transfer videos from Blu-ray recorders and are equipped with voice-to-text translation features.

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