Sports Betting Affiliate Programs: Fueling Online Gambling Growth
The technological age that has sewn the seeds for the global village that is the Internet has had its share of amazing opportunities and catastrophic failures. The Internet is without doubt one of the greatest forums for people to make immeasurable wealth, thanks to the sheer size of the colossal network. Advertising became one of the key industries that could potentially exploit this market. The result of the Internet tussle for optimising advertising space was a program known as affiliate marketing. This web based program differed significantly from much of the advertising in the real world, as it was primarily commission based. The premise was simple enough, websites would host advertisements for various industries and companies, and be paid when their visitors followed the links and either signed up or purchased an item.
Just one of the industries to have taken advantage of this simplistic but hugely effective advertising scheme, was that of the gaming industry. Sports betting sites were quick to capitalise on the expansive market available to them. In the modern day Internet where the sites are full of advertising and links, it is not hard to see why the affiliate marketing industry became the important money making scheme that it is. With affiliates of sports betting sites receiving a percentage of a player’s lifetime money generated, sometimes reaching in excess of 35% there is plenty of incentive for people to advertise.
With the affiliate program being free for both parties, there are no expensive payments to be made up front. This is a clear benefit not only to the advertisers, but also to some of the smaller affiliates who may not have the capital to spend on hosting. It is this freedom of exchange, coupled with the potential earnings of both sides that have propelled the affiliate-marketing program into one of the most important advertising outlets.
Without doubt online industries have received incalculable aid from utilising the parallel industry of affiliate marketing. The huge advertising campaigns spread over hundreds if not thousands of affiliates has attracted the attention of millions of Internet users and has subsequently made the online gaming industry worth billions of dollars. In turn the affiliate market has become a plausible venture even for the smallest and most inexperienced of Internet users. It is through the simplicity of use and the breadth of opportunity that hundreds if not thousands of people have been encouraged to try their hand at affiliate marketing. In turn the are feeding the various industries with thousands of new customers and generating incomparable wealth for the online gaming industry.
The other day, I was contacted by an eBook author with a new gambling eBook on Amazon, made for Kindle Users, he asked if I’d like to review it. Alan Samonte’s newest book on gambling; “The Gambling System That Works,” does sound interesting, and I think he’s touching on a real uptrend here. It is as if just recently we’ve seen a bit of growth in the number of gamblers out there in recent months.
Interestingly enough, I’ve done a bit of writing on the topic of gambling. You see, after traveling across the US, I have visited all the major gambling areas, and some small ones out of the way too, mostly on Indian Reservations or near state lines, rivers, or other areas in the gray area of law, allowing for such.
Indeed, I’ve seen mesmerized senior citizens at slot machines, brought in by the busload, Asian tourists, and high-rollers. I’ve also visited the outskirts of Las Vegas where the “Shanty Towns” are similar to the depictions in the movie “Pay it Forward” and I’ve met gambling addicts, as well as those who love to have some fun in moderation, so my experiences and observations indeed run the gambit. Still, it seems that things are on the rise in the gambling world, why I can only guess.
My conclusion is that the economy and prospects for the future are causing some of this. Of course, the rest is just good casino marketing, branding, and all the special offers, players clubs, and incentives. For those who just like to have a little fun and don’t blow it or gamble beyond their means it is a great way to entertain. For others, well, there are some sad stories out there of course, but being as we do live in a free country, we must also understand choice.
Why do I see gambling on the rise? Well, it seems everywhere I look, in the media, online and in the real world, there is growth in the gambling sector, and it’s very competitive, not just in the USA, but world-wide – and not just in the real world but online too.
Recently in Japan Today newspaper there was a story about how 918kiss Japan is wants to open up gambling in the country stating that the government needs the money and could tax the revenues, rather than losing out as Japanese travel to Macau, Singapore, and Las Vegas.
There have been reports that the US Congress may yield to pressure to make online gambling in the US legal, as they clean up the current illegal online gaming sector first. For instance the WSJ had an article “Gambling Site Bodog Shut Down Amid Ongoing Crackdown,” and “US Shuts Sports-Betting Site, Indicts the Founder of Bodog,” published on February 28, 2012.
There was a cool article in the Atlanta Business Journal on Leap Day 2012 entitled; “Developer proposes $1 billion gambling complex,” written by Carla Caldwell, which stated that a GA Developer “wants to build a hotel, theater and a game floor with 7,500 video lottery machines, which could generate $350 million yearly to the state’s struggling HOPE Scholarship program. Even though state lawmakers are searching for ways to help HOPE, gambling proposals don’t typically gain widespread support.”
There was another segment on CBS News on March 1, 2012 entitled; “Florida House votes to ban so-called Internet cafes,” which discussed how folks were going online at Internet Coffee shops and betting online, which is against FL and US Law for people to do that, while the Café stated that they don’t tell people what they can and cannot do online, even though the place is set-up for gambling online in this way. The segment stated that FL legislators voted to close 1,000 of these types of ‘storefront operations and one legislator dramatically stated;
“These are truly the crack cocaine of gambling,” and the segment went onto say; Internet cafes sell customers either phone cards or Internet time. But they also offer customers a chance to redeem electronic sweepstakes on computers that use software that mimics casino-styled games.”
Okay so, what is it about gambling that so intrigues humans? Turns out there is a very real psychological reason for human gambling, and I bet that will increase as the human minds in our society continue down the path of instant information, entertainment, and the need to be globally connected in real time, and having continuous mental stimulation – something that gambling does definitely provide with all its excitement, fear, and fun.
Out in CA we have lots of Indian Casinos offering deals on meals, and gambling fun, even though in CA gambling is not allowed, but these are on Indian Property of course, which is common throughout the US. Because gambling is so fun, it attracts people from all walks of life; grandmothers, CEOs, the unemployed, and even those who are in charge of enforcing it all. It breaks all barriers of race, religion, nationality, socio-economic planes, and intelligence levels. Gambling is a human thing, I doubt we could stop it if we tried.